# ArcDemo vs Tango

Source: https://arcdemo.io/compare/tango
Facts checked on Tango's website on 2026-09-25.

## Short answer

- Choose ArcDemo if: Teams building customer-facing product demos with branching, lead capture, analytics and CRM sync.
- Choose Tango if: Teams documenting internal processes as step-by-step guides and SOPs, with exports to PDF or Markdown.

## Side by side

| | ArcDemo | Tango |
|---|---|---|
| Free plan | Yes (5 demos, 1 editor, all capture types) | Yes (Free: 5 shared workflows, browser capture, link and embed sharing, up to 10 users per workspace.) |
| Starting paid price | $29 per editor per month ($24 billed annually) | $22/user/month billed annually for 1-2 users ($15/user/month for 3+ users; $26 and $20 billed monthly) |
| Capture types | screenshot, html, sandbox, video, desktop | screenshot, video, desktop |

## Key differences

- Tango is a process documentation tool; ArcDemo is built for customer-facing product demos.
- ArcDemo adds demo hubs, lead capture, visitor analytics and CRM sync.

## Feature by feature

"Not listed" means it isn't stated on Tango's website.

| Feature | ArcDemo | Tango |
|---|---|---|
| Capture: Screenshot demos | Yes (Every plan) | Yes (Browser extension, all plans) |
| Capture: HTML capture | Yes (Every plan) | Not listed |
| Capture: Sandbox demos | Yes (Every plan) | Not listed |
| Capture: Video demos | Yes (Tab, window or screen) | Paid plans (Video-style embed from steps, Pro+) |
| Capture: Desktop app capture | Yes (macOS recorder) | Paid plans (Mac and Windows app, Pro and Enterprise) |
| Editing and AI: AI copy editing | Paid plans (Editor agent, Pro and Team) | Paid plans (AI generated content, Pro and Enterprise) |
| Editing and AI: AI voiceover | Paid plans (Pro and Team) | Paid plans (Optional AI narration in video embeds, Pro+) |
| Editing and AI: Translation | Paid plans (Pro and Team) | Paid plans (AI translation, 15 languages, Enterprise) |
| Editing and AI: Personalization | Paid plans (Audiences, Pro and Team) | Not listed |
| Editing and AI: Chapters and branching | Yes (Branching on Pro and Team) | Paid plans (Conditional paths, Enterprise) |
| Sharing: Links and embeds | Yes (Every plan) | Yes (Link and embed, all plans) |
| Sharing: Demo hubs | Paid plans (Pro and Team) | Not listed |
| Sharing: Custom domain | Paid plans (Pro and Team) | Not listed |
| Analytics and leads: Step analytics | Yes (7 days on Free, 90 on paid) | Paid plans (Steps completed and drop-off, Pro+) |
| Analytics and leads: Account identification | Paid plans (Pro and Team) | Not listed |
| Analytics and leads: Lead capture forms | Paid plans (Pro and Team) | Not listed |
| Analytics and leads: HubSpot | Yes (Native OAuth sync) | Not listed |
| Analytics and leads: Salesforce | Yes (Native OAuth sync) | Not listed |
| AI agents and platform: AI demo agent | Yes (Monthly allowance on every plan) | Not listed |
| AI agents and platform: API or MCP | Early access (API on Team; MCP in early access) | Not listed |
| AI agents and platform: SSO / SAML | Early access (Enterprise SSO, early access) | Paid plans (SSO (Google, Okta, Azure), Enterprise) |
| AI agents and platform: SOC 2 report | No (No report yet) | Yes (SOC 2 Type II) |

## About Tango

Tool that records a workflow and turns it into a step-by-step guide with screenshots, plus on-screen guidance and automation.

- Step-by-step guides from recorded workflows
- Guide Me on-screen guidance and Pins (Enterprise)
- Export to PDF, Markdown, HTML
- Automatic PII detection and redaction (Enterprise)
- Workflow translation into 15 languages (Enterprise)
- Viewer insights

Sources: tango.ai, tango.ai/pricing