# Interactive demo analytics: funnels, visitors and accounts

Source: https://arcdemo.io/features/demo-analytics
Updated: 2026-09-26

ArcDemo analytics show who viewed each demo, how far they got and where they dropped off, down to the company and the individual lead. They are for marketing and sales teams that want demos to feed pipeline, not just collect views.

## What you can do

- Views, unique viewers, completion rate and time spent for every demo.
- Step funnels that show where viewers drop off.
- Visitor and account views, with each lead's sessions and the steps they saw.
- View alerts, including in Slack, when a lead or account views a demo.
- A/B split tests between versions of a demo.
- Demo events sent to Google Analytics 4 and Google Tag Manager.

## How it works

1. **Share or embed a demo.** Analytics start collecting as soon as the demo is viewed through a share link, embed or hub.
2. **Find the drop-off.** Open the demo's Analyze tab to see its funnel, recent sessions and the step that loses the most viewers.
3. **Act on intent.** Follow up with accounts that engaged, and get alerted when they come back.

## Which plans include it

Free keeps 7 days of analytics. Pro and Team keep 90 days and add advanced analytics, accounts, view alerts and split tests. Details: https://arcdemo.io/pricing

## Questions

### What should I measure on an interactive demo?

Views and unique viewers, completion rate, the step funnel, and which leads and accounts engaged.

### Can I send ArcDemo events to my own analytics?

Yes. ArcDemo sends demo events to Google Analytics 4 and can load a Google Tag Manager container on shares and embeds.