# Lead capture forms and CRM sync for interactive demos

Source: https://arcdemo.io/features/lead-capture
Updated: 2026-09-26

ArcDemo collects viewer details through forms inside a demo and sends each lead, with what they watched, to HubSpot, Salesforce and other tools. It is for marketing teams that gate demos and sales teams that want demo engagement in the CRM.

## What you can do

- Lead forms anywhere in a demo, including before gated chapters.
- Native OAuth sync to HubSpot and Salesforce.
- Leads and demo events to Marketo, engagement events to Seismic, and anything else through Zapier or signed webhooks to any HTTPS endpoint.
- Password protection for demos that shouldn't be public.
- Call-to-action buttons that book a meeting or open your sign-up page.

## How it works

1. **Add a form.** Place a lead form on any step, or gate a later chapter so viewers see value first.
2. **Connect your CRM.** Connect HubSpot or Salesforce in Settings, then choose which demos sync.
3. **Follow up.** Each lead arrives with the demo and the steps they viewed.

## Which plans include it

Lead capture, gated chapters, CTA buttons and password protection are on Pro and Team. Webhooks and API keys are on Team. Details: https://arcdemo.io/pricing

## Questions

### Should I gate an interactive demo?

Gate later chapters rather than the first step, so visitors see value before they are asked for their details.

### Which CRMs does ArcDemo sync with?

HubSpot and Salesforce natively, plus Marketo, Seismic, Zapier and any HTTPS webhook.