# Interactive product demos for marketing teams

Source: https://arcdemo.io/use-cases/marketing
Updated: 2026-09-25

Put a clickable product tour on your website, landing pages and campaigns so visitors can try the product before they talk to sales, and capture the ones who are ready.

## The problem

For product marketers, demand generation and growth teams. Visitors want to see the product, but a 'Book a demo' form is the only way in. Screenshots and videos show the product without letting anyone try it.

## How it works with ArcDemo

1. **Build the tour.** Capture the product, add tooltips and hotspots, and split the story into chapters with a checklist so visitors can pick what they care about.
2. **Embed it where people already are.** Embed the demo on your homepage, pricing page, blog or docs with an iframe or the arcdemo.js script, or share it on social and in email.
3. **Capture and route intent.** Gate chapters behind a lead form, add call-to-action buttons, and send leads with their demo activity to your CRM or marketing automation.

## Features this team uses most

- Website, blog and docs embeds
- Chapters, checklists and branching paths
- Lead capture forms and gated chapters
- A/B split tests and personalized audiences
- Google Analytics 4 and Tag Manager support

## Questions

### Where should I put an interactive demo on my website?

The most common places are the homepage hero, the pricing page, product and feature pages, and launch posts. Anywhere a visitor would otherwise have to book a call to see the product.

### Can I gate a demo behind a form?

Yes. You can gate the whole demo or only later chapters, so visitors see value first and leave their details when they want more.

### How do I measure whether the demo works?

Each demo has a step funnel showing how many viewers reached each step, completion rate, time spent, and the leads it produced. You can also A/B test versions.