[ compare ]
ArcDemo vs Tango
Both build interactive product demos. Tango is built for teams documenting processes for onboarding and software training. ArcDemo includes every capture type, even desktop apps, on every plan including Free.
Facts checked on Tango's own website on September 26, 2026.
[ short answer ]
Which should you choose?
Teams building customer-facing product demos with branching, lead capture, analytics and CRM sync.
Teams documenting internal processes as step-by-step guides and SOPs, with exports to PDF or Markdown.
[ feature by feature ]
ArcDemo and Tango, side by side
22 features in five groups, including the ones where Tango comes out ahead. Every Tango cell comes from their own website.
| Feature | Tango | |
|---|---|---|
| Capture | ||
| Screenshot demosBuild a demo from captured screens | Every plan | Browser extension, all plans |
| HTML captureSave the real page, so text stays editable | Every plan | Not listed |
| Sandbox demosConnected pages viewers explore freely | Every plan | Not listed |
| Video demosRecord and edit narrated walkthroughs | Tab, window or screen | Video-style embed from steps, Pro+ |
| Desktop app captureNative apps, not just the browser | macOS recorder | Mac and Windows app, Pro and Enterprise |
| Editing and AI | ||
| AI copy editingAI writes or rewrites demo text | Editor agent, Pro and Team | AI generated content, Pro and Enterprise |
| AI voiceoverNarration generated from scripts | Pro and Team | Optional AI narration in video embeds, Pro+ |
| TranslationLocalized versions of a demo | Pro and Team | AI translation, 15 languages, Enterprise |
| PersonalizationTailor a demo per viewer or account | Audiences, Pro and Team | Not listed |
| Chapters and branchingViewers pick the path they need | Branching on Pro and Team | Conditional paths, Enterprise |
| Sharing | ||
| Links and embedsShare a link or embed on your site | Every plan | Link and embed, all plans |
| Demo hubsOne page that bundles several demos | Pro and Team | Not listed |
| Custom domainServe demos on your own domain | Pro and Team | Not listed |
| Analytics and leads | ||
| Step analyticsCompletion and drop-off per step | 7 days on Free, 90 on paid | Steps completed and drop-off, Pro+ |
| Account identificationWhich companies viewed | Pro and Team | Not listed |
| Lead capture formsCollect details inside the demo | Pro and Team | Not listed |
| HubSpotNative integration | Native OAuth sync | Not listed |
| SalesforceNative integration | Native OAuth sync | Not listed |
| AI agents and platform | ||
| AI demo agentAnswers viewer questions from your demos | Monthly allowance on every plan | Not listed |
| API or MCPAutomate or connect AI assistants | API on Team; MCP in early access | Not listed |
| SSO / SAMLSingle sign-on for your team | Enterprise SSO, early access | SSO (Google, Okta, Azure), Enterprise |
| SOC 2 reportIndependent security audit | No report yet | SOC 2 Type II |
[ pricing ]
What it costs to start
Free plan
Yes: 5 demos, 1 editor, every capture type
Free: 5 shared workflows, browser capture, link and embed sharing, up to 10 users per workspace.
Starting paid price
$29 per editor per month ($24 billed annually)
$22/user/month billed annually for 1-2 users ($15/user/month for 3+ users; $26 and $20 billed monthly)
Pricing model
Per editor; Team is $299/month with 5 editors
Per user seat (Pro); Enterprise platform fee based on users
[ key differences ]
What's actually different
- 1
Tango is a process documentation tool; ArcDemo is built for customer-facing product demos.
- 2
ArcDemo adds demo hubs, lead capture, visitor analytics and CRM sync.
[ fair's fair ]
Where Tango is strong
Tool that records a workflow and turns it into a step-by-step guide with screenshots, plus on-screen guidance and automation.
What Tango highlights
- Step-by-step guides from recorded workflows
- Guide Me on-screen guidance and Pins (Enterprise)
- Export to PDF, Markdown, HTML
- Automatic PII detection and redaction (Enterprise)
- Workflow translation into 15 languages (Enterprise)
- Viewer insights
Who it suits best
Teams documenting internal processes as step-by-step guides and SOPs, with exports to PDF or Markdown.
Best for: Teams documenting processes for onboarding and software training.
[ switching ]
Moving from Tango to ArcDemo
There's no import from other demo tools, so you re-capture. Most teams start with their three most-viewed demos.
Capture your key flows
Install the Chrome extension (or the macOS recorder) and click through the demos you use most. HTML capture keeps text editable, so you can fix names and numbers afterwards.
Rebuild the story
Add tooltips, chapters and forms in the editor, or ask the editor agent to draft the copy for you.
Swap the embeds
Replace the old embed codes and share links on your site, docs and sequences. Analytics start from the first view.
[ questions ]
Common questions
What is the difference between ArcDemo and Tango?
Tango: Tool that records a workflow and turns it into a step-by-step guide with screenshots, plus on-screen guidance and automation. ArcDemo is an interactive demo platform with screenshot, HTML, sandbox and video capture on every plan, plus a macOS recorder. Tango is a process documentation tool; ArcDemo is built for customer-facing product demos.
Does Tango have a free plan?
Yes. Free: 5 shared workflows, browser capture, link and embed sharing, up to 10 users per workspace. ArcDemo's free plan includes 5 demos, 1 editor, all capture types.
How much does Tango cost compared with ArcDemo?
Tango: $22/user/month billed annually for 1-2 users ($15/user/month for 3+ users; $26 and $20 billed monthly). ArcDemo: $29 per editor per month ($24 billed annually), or a Team plan at $299 per month including 5 editors.
When should I choose Tango instead of ArcDemo?
Teams documenting internal processes as step-by-step guides and SOPs, with exports to PDF or Markdown.
How we checked
Prices, plans and features were read on Tango's own website on September 26, 2026. We make ArcDemo, so we list Tango's facts as they publish them and mark anything we couldn't find as “Not listed”. Spotted something out of date? Email support@arcdemo.io.
Sources
- tango.ai
- tango.ai/pricing
- help.tango.ai/en/articles/14601042-can-i-export-my-workflow-as-a-video
- help.tango.ai/en/articles/5971708-can-i-capture-desktop-workflows
- help.tango.ai/en/articles/14063444-how-does-branching-work-in-tango
- help.tango.ai/en/articles/7885324-how-can-i-see-who-viewed-my-workflow
- tango.ai/security
Try ArcDemo alongside Tango
Capture the same flow in both and compare the result. ArcDemo includes every capture type on every plan, including Free.