[ compare ]
An honest comparison of 13 interactive demo and product tour tools: what each is built for, whether it has a free plan, what it costs to start, and which capture types it offers. Every fact is from the vendor's own website.
Updated
| Tool | Best for | Free plan | Starting paid price | Capture types |
|---|---|---|---|---|
| ArcDemo | Self-serve teams that want HTML, sandbox, video and macOS capture on every plan | Yes | $29 per editor per month ($24 billed annually) | Screenshot, HTML, Sandbox, Video, Desktop app |
| Navattic | B2B go-to-market teams (marketing, sales, presales) | Yes | Not published (Base and Growth plans show no price on the pricing page; Enterprise is 'Contact for pricing') | Screenshot, HTML, Sandbox, Video, Desktop app |
| Storylane | B2B SaaS go-to-market teams (marketing, sales, presales, CS) | Yes | $40/month billed yearly (Starter, 1 seat; $50/month billed monthly; +$40 per additional seat) | Screenshot, HTML, Sandbox, Video, Desktop app |
| Arcade | B2B SaaS product marketing, growth, product and sales engineering teams | Yes | $42.50/month per seat billed yearly (Growth; $50/month billed monthly) | Screenshot, HTML, Video, Desktop app |
| Supademo | Teams across marketing, sales, onboarding and customer success, from individuals to enterprises | Yes | $38/month per creator billed annually (Scale; $50/month billed monthly) | Screenshot, HTML, Sandbox, Video, Desktop app |
| Walnut | B2B sales, presales and marketing teams | No | $575/month billed annually (Ignite; includes 3 editor seats and 3 presenter seats) | HTML, Sandbox, Video |
| Reprise | Enterprise sales, presales and marketing teams | Not stated | Contact sales | HTML, Sandbox |
| Guideflow | Marketing, sales, customer success and product teams, from individuals to enterprises | Yes | $35/month billed yearly (Solo, 1 member; $40/month billed monthly; +$35 per additional user) | Screenshot, HTML, Sandbox, Video, Desktop app |
| HowdyGo | Go-to-market teams (product marketing, sales, customer success) | No | $159/month billed annually (Starter; $199/month billed monthly; unlimited users) | HTML, Sandbox, Video |
| Consensus | B2B presales, sales and marketing teams | Not stated | Contact sales | Screenshot, HTML, Sandbox, Video |
| Tango | Teams documenting processes for onboarding and software training | Yes | $22/user/month billed annually for 1-2 users ($15/user/month for 3+ users; $26 and $20 billed monthly) | Screenshot, Video, Desktop app |
| Scribe | Teams creating SOPs, training and onboarding documentation | Yes | $25/seat/month billed yearly (Pro Personal; $35 billed monthly). Pro Team $13/seat/month yearly, starts at 5 seats. | Screenshot, Video, Desktop app |
| Demoboost | Presales and sales teams | No | $375/month billed annually (Start Up; 2 seats) | Screenshot, HTML, Sandbox, Video |
Prices and plans were checked on each vendor's website on September 25, 2026. Vendors change plans often, so confirm on their pricing page before you buy.
No-code platform for go-to-market teams to build interactive product demos, sales demo automation (Launchpad), and AI agents that demo and qualify prospects.
May be the better fit for: Larger go-to-market teams that want a sales demo launcher built into Gmail, Outlook and sales engagement tools, and are comfortable with sales-led pricing.
Interactive demo and demo automation platform for B2B SaaS go-to-market teams, plus RepX conversational AI SDR agents.
May be the better fit for: Teams that need a Windows desktop capture app today, or Storylane's RepX AI SDR agents.
AI platform for B2B SaaS teams to create on-brand product videos, visuals, and interactive demos from their product and brand context.
May be the better fit for: Teams whose main goal is AI-generated product videos and visuals, or that need a Windows desktop capture app.
AI-powered interactive demo platform for creating, sharing, and tracking product demos across marketing, sales, onboarding, and customer success.
May be the better fit for: Teams that need a Windows desktop recorder or AI voice cloning, which Supademo lists on its paid plans.
AI-driven interactive demo platform that generates, personalizes, and maintains product demos and deal rooms for B2B sales and marketing teams.
May be the better fit for: Enterprise sales and presales teams that want a sales-led rollout with bundled editor and presenter seats.
Enterprise demo creation platform combining data injection on live apps, captured product tours, and application clones for sales and marketing teams.
May be the better fit for: Enterprises that need live-app data injection and full application clones for presales.
Demo automation platform for creating interactive demos, sandboxes, and demo centers captured from a website or app.
May be the better fit for: Teams that want mobile demos or a Windows capture app on every plan.
Product demo software for go-to-market teams to create interactive HTML demos, sandbox environments, and demo videos.
May be the better fit for: Teams that want unlimited users on a flat price, or need a terminal recorder for CLI demos.
Demo platform for B2B revenue teams combining interactive product tours, video demos, AI demo agents, and live demos with data injection.
May be the better fit for: Enterprise presales teams that want video demos, live demo tooling and buyer-interest tracking under one sales-led contract.
Tool that records a workflow and turns it into a step-by-step guide with screenshots, plus on-screen guidance and automation.
May be the better fit for: Teams documenting internal processes as step-by-step guides and SOPs, with exports to PDF or Markdown.
Tool that automatically captures how work gets done and turns it into documentation and workflow context for teams and AI agents.
May be the better fit for: Teams creating SOPs, training guides and process documentation.
B2B interactive demo automation platform for sales, presales, marketing, and customer success teams to create, personalize, share, and track demos.
May be the better fit for: Presales teams that want a sales-led platform with live overlay demos and revenue intelligence.
It depends on the team. For self-serve teams that want published prices and a free plan, ArcDemo, Supademo, Storylane and Guideflow fit well; ArcDemo is the one that includes HTML and sandbox capture on every plan. For enterprise presales teams that want sales-led contracts and live-app data injection, Reprise, Consensus, Walnut and Demoboost are built for that. For internal process documentation, Tango and Scribe are built for that job.
ArcDemo, Navattic, Storylane, Arcade, Supademo and Guideflow list free plans, as do the documentation tools Tango and Scribe. Walnut, HowdyGo and Demoboost list none; Reprise and Consensus don't describe one.
ArcDemo includes HTML capture on every plan, including Free. Storylane lists HTML demos from its Growth plan, Supademo from Business, Guideflow from Growth/Startup and Arcade on Enterprise.
ArcDemo is in invite-only early access. Join the waitlist and we'll email you when your spot opens.