[ marketing ]
Interactive product demos for marketing teams
Put a clickable product tour on your website, landing pages and campaigns so visitors can try the product before they talk to sales, and capture the ones who are ready.
Updated
The problem
For product marketers, demand generation and growth teams. Visitors want to see the product, but a 'Book a demo' form is the only way in. Screenshots and videos show the product without letting anyone try it.
How it works with ArcDemo
- 01
Build the tour
Capture the product, add tooltips and hotspots, and split the story into chapters with a checklist so visitors can pick what they care about.
- 02
Embed it where people already are
Embed the demo on your homepage, pricing page, blog or docs with an iframe or the arcdemo.js script, or share it on social and in email.
- 03
Capture and route intent
Gate chapters behind a lead form, add call-to-action buttons, and send leads with their demo activity to your CRM or marketing automation.
Features this team uses most
- Website, blog and docs embeds
- Chapters, checklists and branching paths
- Lead capture forms and gated chapters
- A/B split tests and personalized audiences
- Google Analytics 4 and Tag Manager support
Common questions
Where should I put an interactive demo on my website?
The most common places are the homepage hero, the pricing page, product and feature pages, and launch posts. Anywhere a visitor would otherwise have to book a call to see the product.
Can I gate a demo behind a form?
Yes. You can gate the whole demo or only later chapters, so visitors see value first and leave their details when they want more.
How do I measure whether the demo works?
Each demo has a step funnel showing how many viewers reached each step, completion rate, time spent, and the leads it produced. You can also A/B test versions.
Build your first interactive demo
ArcDemo is in invite-only early access. Join the waitlist and we'll email you when your spot opens.