[ compare ]
Arcade vs Walnut
A fair side-by-side from each vendor's own website: what each is built for, what it costs to start, and ArcDemo as a third option if neither fits.
Facts checked on each vendor's website on September 26, 2026.
[ short answer ]
Which should you choose?
Teams whose main goal is AI-generated product videos and visuals, or that need a Windows desktop capture app.
Enterprise sales and presales teams that want a sales-led rollout with bundled editor and presenter seats.
Consider ArcDemo ifYou want screenshot, HTML, sandbox, video and Mac app capture on every plan, including Free, with published per-editor pricing.
[ pricing and capture ]
At a glance
| Arcade | Walnut | ArcDemo | |
|---|---|---|---|
| Free plan | Free: 1 seat, 1 published demo, 1 published video, unlimited views, 200 AI credits/month. | No free plan listed on the pricing page. | 5 demos, 1 editor, all capture types |
| Starting paid price | $42.50/month per seat billed yearly (Growth; $50/month billed monthly) | $575/month billed annually (Ignite; includes 3 editor seats and 3 presenter seats) | $29 per editor per month ($24 billed annually) |
| Pricing model | Per seat plus monthly AI credits for videos and visuals | Annual tiered plans with bundled seats and an annual AI credit pool | Per editor; Team is $299/month with 5 editors |
| Capture | Screenshot, HTML, Video, Desktop app | HTML, Sandbox, Video | Screenshot, HTML, Sandbox, Video, Desktop app |
[ feature by feature ]
Arcade, Walnut and ArcDemo
Every cell comes from that vendor's own website. “Not listed” means we couldn't find it there.
| Feature | Arcade | Walnut | ArcDemo |
|---|---|---|---|
| Capture | |||
| Screenshot demosBuild a demo from captured screens | Chrome extension takes a screenshot per click | Not listed | Every plan |
| HTML captureSave the real page, so text stays editable | HTML capture on Enterprise; Page Morph on Growth | Chrome extension | Every plan |
| Sandbox demosConnected pages viewers explore freely | Not listed | Accelerate plan, or add-on | Every plan |
| Video demosRecord and edit narrated walkthroughs | Video recording plus AI video generation | Video capture mode in Chrome extension | Tab, window or screen |
| Desktop app captureNative apps, not just the browser | Mac and Windows app records native apps | Not listed | macOS recorder |
| Editing and AI | |||
| AI copy editingAI writes or rewrites demo text | AI Copy (Avery) on all plans | GuidesCreationAI / Improve with AI | Editor agent, Pro and Team |
| AI voiceoverNarration generated from scripts | AI voiceovers on Free plan | AI text-to-speech on guide steps | Pro and Team |
| TranslationLocalized versions of a demo | AI translations on Growth and above | AI or CSV guide translation; 243 langs on Scale/add-on | Pro and Team |
| PersonalizationTailor a demo per viewer or account | Custom variables on Growth and above | Prospect personalization on Accelerate plan | Audiences, Pro and Team |
| Chapters and branchingViewers pick the path they need | Demo branching on Growth; chapters on Free | Choose-your-own-adventure Playlists | Branching on Pro and Team |
| Sharing | |||
| Links and embedsShare a link or embed on your site | Share link and iframe embed on all plans | Links and iframe embeds | Every plan |
| Demo hubsOne page that bundles several demos | Collections on Enterprise only | Playlists; Sales/Customer Hub on Accelerate | Pro and Team |
| Custom domainServe demos on your own domain | Enterprise only | Custom Domains add-on | Pro and Team |
| Analytics and leads | |||
| Step analyticsCompletion and drop-off per step | Step drop-off in Insights; Growth and above | Drop-off analysis on Accelerate plan | 7 days on Free, 90 on paid |
| Account identificationWhich companies viewed | Audience Reveal via Clearbit; Growth plan | Walnut Uncover, Accelerate; via ZoomInfo/6sense etc. | Pro and Team |
| Lead capture formsCollect details inside the demo | Demo CTAs and forms on Growth and above | In-demo forms; HubSpot, Marketo, Pardot forms | Pro and Team |
| HubSpotNative integration | Listed natively; integrations on Growth and above | Native OAuth sync | |
| SalesforceNative integration | Native Salesforce integration on Enterprise | Advanced version on Accelerate plan | Native OAuth sync |
| AI agents and platform | |||
| AI demo agentAnswers viewer questions from your demos | Not listed | Buyer Xpert add-on | Monthly allowance on every plan |
| API or MCPAutomate or connect AI assistants | MCP on all plans; REST API on Enterprise | MCP server; Data API on Scale plan | API on Team; MCP in early access |
| SSO / SAMLSingle sign-on for your team | SAML 2.0 SSO on Enterprise | SSO/SCIM on Accelerate, or add-on | Enterprise SSO, early access |
| SOC 2 reportIndependent security audit | SOC 2 Type II | SOC 2 Type II | No report yet |
[ in their words ]
What each one highlights
AI platform for B2B SaaS teams to create on-brand product videos, visuals, and interactive demos from their product and brand context.
- AI video and visual generation
- AI voiceovers and AI translations
- Demo branching, CTAs and forms
- MP4 and GIF exports
- Native Salesforce integration
- Arcade MCP
AI-driven interactive demo platform that generates, personalizes, and maintains product demos and deal rooms for B2B sales and marketing teams.
- AI Mode for generating demos and playlists
- Interactive deal rooms
- Sandbox demos and prospect personalization (Accelerate)
- CRM integrations (HubSpot, Salesforce) and marketing integrations (Marketo, Pardot)
- Translations (Scale plan)
- Demo analytics and InsightsAI
[ questions ]
Common questions
What is the difference between Arcade and Walnut?
Arcade: AI platform for B2B SaaS teams to create on-brand product videos, visuals, and interactive demos from their product and brand context. Walnut: AI-driven interactive demo platform that generates, personalizes, and maintains product demos and deal rooms for B2B sales and marketing teams. Best for: Arcade, B2B SaaS product marketing, growth, product and sales engineering teams; Walnut, B2B sales, presales and marketing teams.
How much do Arcade and Walnut cost?
Arcade: $42.50/month per seat billed yearly (Growth; $50/month billed monthly). Walnut: $575/month billed annually (Ignite; includes 3 editor seats and 3 presenter seats). For comparison, ArcDemo starts at $29 per editor per month ($24 billed annually).
Do Arcade and Walnut have free plans?
Arcade: yes (Free: 1 seat, 1 published demo, 1 published video, unlimited views, 200 AI credits/month.). Walnut: no free plan listed. ArcDemo: yes (5 demos, 1 editor, all capture types).
What is an alternative to Arcade and Walnut?
ArcDemo is an interactive demo platform worth considering if you want screenshot, HTML, sandbox, video and Mac app capture on every plan, including Free, with published per-editor pricing. See the full lists of Arcade alternatives and Walnut alternatives.
Arcade sources
- arcade.software
- arcade.software/pricing
- arcade.software/llms.txt
- arcade.software/download
- docs.arcade.software/kb/build/interactive-demo/record.md
- docs.arcade.software/kb/build/interactive-demo/share/collections.md
- docs.arcade.software/kb/leverage/insights-and-analytics.md
- docs.arcade.software/kb/leverage/insights-and-analytics/audience-reveal.md
- docs.arcade.software/kb/admin/general-security/single-sign-on-sso-with-saml.md
- arcade.software/security
Walnut sources
- walnut.io
- walnut.io/pricing
- walnut.io/llms.txt
- help.walnut.io/help/demos/getting-started/chrome-extension-tutorial
- help.walnut.io/help/demos/capture/capture-video
- help.walnut.io/help/demos/edit/ai-mode/improve-with-ai
- help.walnut.io/help/demos/edit/guides/text-to-speech-in-guides
- help.walnut.io/help/demos/edit/guides/guide-localization
- help.walnut.io/help/playlists/embed-demos
- help.walnut.io/help/playlists/edit-and-publish
- help.walnut.io/help/demos/publish/custom-domain
- walnut.io/personalized-interactive-demos/integrations
- walnut.io/product/enterprise