[ compare ]
Navattic vs Walnut
A fair side-by-side from each vendor's own website: what each is built for, what it costs to start, and ArcDemo as a third option if neither fits.
Facts checked on each vendor's website on September 26, 2026.
[ short answer ]
Which should you choose?
Larger go-to-market teams that want a sales demo launcher built into Gmail, Outlook and sales engagement tools, and are comfortable with sales-led pricing.
Enterprise sales and presales teams that want a sales-led rollout with bundled editor and presenter seats.
Consider ArcDemo ifYou want screenshot, HTML, sandbox, video and Mac app capture on every plan, including Free, with published per-editor pricing.
[ pricing and capture ]
At a glance
| Navattic | Walnut | ArcDemo | |
|---|---|---|---|
| Free plan | Starter: 1 seat, 1 demo (HTML or media), unlimited views, basic analytics. | No free plan listed on the pricing page. | 5 demos, 1 editor, all capture types |
| Starting paid price | Not published (Base and Growth plans show no price on the pricing page; Enterprise is 'Contact for pricing') | $575/month billed annually (Ignite; includes 3 editor seats and 3 presenter seats) | $29 per editor per month ($24 billed annually) |
| Pricing model | Tiered plans with bundled seats (Base 5 seats, Growth 10 seats); prices not listed publicly | Annual tiered plans with bundled seats and an annual AI credit pool | Per editor; Team is $299/month with 5 editors |
| Capture | Screenshot, HTML, Sandbox, Video, Desktop app | HTML, Sandbox, Video | Screenshot, HTML, Sandbox, Video, Desktop app |
[ feature by feature ]
Navattic, Walnut and ArcDemo
Every cell comes from that vendor's own website. “Not listed” means we couldn't find it there.
| Feature | Navattic | Walnut | ArcDemo |
|---|---|---|---|
| Capture | |||
| Screenshot demosBuild a demo from captured screens | Image, video and GIF media captures | Not listed | Every plan |
| HTML captureSave the real page, so text stays editable | Chrome extension; text editable after capture | Chrome extension | Every plan |
| Sandbox demosConnected pages viewers explore freely | Growth and Enterprise plans | Accelerate plan, or add-on | Every plan |
| Video demosRecord and edit narrated walkthroughs | Desktop app video mode; MP4 export | Video capture mode in Chrome extension | Tab, window or screen |
| Desktop app captureNative apps, not just the browser | Desktop app for native Windows and macOS apps | Not listed | macOS recorder |
| Editing and AI | |||
| AI copy editingAI writes or rewrites demo text | Copilot; more Copilot features on Base and up | GuidesCreationAI / Improve with AI | Editor agent, Pro and Team |
| AI voiceoverNarration generated from scripts | Premium AI voices listed on Base and Growth | AI text-to-speech on guide steps | Pro and Team |
| TranslationLocalized versions of a demo | Demo translation on Growth and Enterprise | AI or CSV guide translation; 243 langs on Scale/add-on | Pro and Team |
| PersonalizationTailor a demo per viewer or account | {{property | fallback}} variables via share links | Prospect personalization on Accelerate plan | Audiences, Pro and Team |
| Chapters and branchingViewers pick the path they need | Checklist lets viewer pick next flow | Choose-your-own-adventure Playlists | Branching on Pro and Team |
| Sharing | |||
| Links and embedsShare a link or embed on your site | Share links and website embed | Links and iframe embeds | Every plan |
| Demo hubsOne page that bundles several demos | Not listed | Playlists; Sales/Customer Hub on Accelerate | Pro and Team |
| Custom domainServe demos on your own domain | Growth plan and above | Custom Domains add-on | Pro and Team |
| Analytics and leads | |||
| Step analyticsCompletion and drop-off per step | Step breakdown and step completion rates | Drop-off analysis on Accelerate plan | 7 days on Free, 90 on paid |
| Account identificationWhich companies viewed | Clearbit enrichment; Base plan and above | Walnut Uncover, Accelerate; via ZoomInfo/6sense etc. | Pro and Team |
| Lead capture formsCollect details inside the demo | Navattic Forms and embedded forms | In-demo forms; HubSpot, Marketo, Pardot forms | Pro and Team |
| HubSpotNative integration | Syncs to Contacts and Companies | Native OAuth sync | |
| SalesforceNative integration | Listed on Base plan and above | Advanced version on Accelerate plan | Native OAuth sync |
| AI agents and platform | |||
| AI demo agentAnswers viewer questions from your demos | Navattic Agents answer questions and run demos | Buyer Xpert add-on | Monthly allowance on every plan |
| API or MCPAutomate or connect AI assistants | MCP server; no public REST API found | MCP server; Data API on Scale plan | API on Team; MCP in early access |
| SSO / SAMLSingle sign-on for your team | SSO and directory sync on Base and above | SSO/SCIM on Accelerate, or add-on | Enterprise SSO, early access |
| SOC 2 reportIndependent security audit | SOC 2 Type II per docs | SOC 2 Type II | No report yet |
[ in their words ]
What each one highlights
No-code platform for go-to-market teams to build interactive product demos, sales demo automation (Launchpad), and AI agents that demo and qualify prospects.
- AI Copilot for demo generation and bulk edits
- Launchpad for sales reps to send demos (Gmail, Outlook, Salesforce, Outreach, Salesloft, Chrome extension)
- CRM/MAP integrations (HubSpot, Salesforce, Marketo, Slack, Gong)
- Demo translation, AI voiceovers and AI avatars
- A/B testing and account identification analytics
- MCP server
AI-driven interactive demo platform that generates, personalizes, and maintains product demos and deal rooms for B2B sales and marketing teams.
- AI Mode for generating demos and playlists
- Interactive deal rooms
- Sandbox demos and prospect personalization (Accelerate)
- CRM integrations (HubSpot, Salesforce) and marketing integrations (Marketo, Pardot)
- Translations (Scale plan)
- Demo analytics and InsightsAI
[ questions ]
Common questions
What is the difference between Navattic and Walnut?
Navattic: No-code platform for go-to-market teams to build interactive product demos, sales demo automation (Launchpad), and AI agents that demo and qualify prospects. Walnut: AI-driven interactive demo platform that generates, personalizes, and maintains product demos and deal rooms for B2B sales and marketing teams. Best for: Navattic, B2B go-to-market teams (marketing, sales, presales); Walnut, B2B sales, presales and marketing teams.
How much do Navattic and Walnut cost?
Navattic: Not published (Base and Growth plans show no price on the pricing page; Enterprise is 'Contact for pricing'). Walnut: $575/month billed annually (Ignite; includes 3 editor seats and 3 presenter seats). For comparison, ArcDemo starts at $29 per editor per month ($24 billed annually).
Do Navattic and Walnut have free plans?
Navattic: yes (Starter: 1 seat, 1 demo (HTML or media), unlimited views, basic analytics.). Walnut: no free plan listed. ArcDemo: yes (5 demos, 1 editor, all capture types).
What is an alternative to Navattic and Walnut?
ArcDemo is an interactive demo platform worth considering if you want screenshot, HTML, sandbox, video and Mac app capture on every plan, including Free, with published per-editor pricing. See the full lists of Navattic alternatives and Walnut alternatives.
Navattic sources
- navattic.com
- navattic.com/pricing
- navattic.com/llms.txt
- navattic.com/product/interactive-demos
- docs.navattic.com/build/captures/media.md
- docs.navattic.com/build/captures/web.md
- docs.navattic.com/demos/sandbox.md
- docs.navattic.com/demos/personalized.md
- docs.navattic.com/build/checklist.md
- docs.navattic.com/workspace/custom-domains.md
- docs.navattic.com/analyze/index.md
- docs.navattic.com/tracking/identify/accounts.md
- navattic.com/product/integrations
- navattic.com/product/agent-demos
- docs.navattic.com/workspace/mcp-server.md
- docs.navattic.com/workspace/security.md
Walnut sources
- walnut.io
- walnut.io/pricing
- walnut.io/llms.txt
- help.walnut.io/help/demos/getting-started/chrome-extension-tutorial
- help.walnut.io/help/demos/capture/capture-video
- help.walnut.io/help/demos/edit/ai-mode/improve-with-ai
- help.walnut.io/help/demos/edit/guides/text-to-speech-in-guides
- help.walnut.io/help/demos/edit/guides/guide-localization
- help.walnut.io/help/playlists/embed-demos
- help.walnut.io/help/playlists/edit-and-publish
- help.walnut.io/help/demos/publish/custom-domain
- walnut.io/personalized-interactive-demos/integrations
- walnut.io/product/enterprise