[ compare ]
Storylane vs Walnut
A fair side-by-side from each vendor's own website: what each is built for, what it costs to start, and ArcDemo as a third option if neither fits.
Facts checked on each vendor's website on September 26, 2026.
[ short answer ]
Which should you choose?
Teams that need a Windows desktop capture app today, or Storylane's RepX AI SDR agents.
Enterprise sales and presales teams that want a sales-led rollout with bundled editor and presenter seats.
Consider ArcDemo ifYou want screenshot, HTML, sandbox, video and Mac app capture on every plan, including Free, with published per-editor pricing.
[ pricing and capture ]
At a glance
| Storylane | Walnut | ArcDemo | |
|---|---|---|---|
| Free plan | Free: $0, 1 seat, 1 published demo, unlimited demo views, screenshot & video demos. | No free plan listed on the pricing page. | 5 demos, 1 editor, all capture types |
| Starting paid price | $40/month billed yearly (Starter, 1 seat; $50/month billed monthly; +$40 per additional seat) | $575/month billed annually (Ignite; includes 3 editor seats and 3 presenter seats) | $29 per editor per month ($24 billed annually) |
| Pricing model | Tiered plans with included creator seats plus per-seat add-ons | Annual tiered plans with bundled seats and an annual AI credit pool | Per editor; Team is $299/month with 5 editors |
| Capture | Screenshot, HTML, Sandbox, Video, Desktop app | HTML, Sandbox, Video | Screenshot, HTML, Sandbox, Video, Desktop app |
[ feature by feature ]
Storylane, Walnut and ArcDemo
Every cell comes from that vendor's own website. “Not listed” means we couldn't find it there.
| Feature | Storylane | Walnut | ArcDemo |
|---|---|---|---|
| Capture | |||
| Screenshot demosBuild a demo from captured screens | Screenshot demos via extension or app | Not listed | Every plan |
| HTML captureSave the real page, so text stays editable | HTML Demo Editor on Growth and above | Chrome extension | Every plan |
| Sandbox demosConnected pages viewers explore freely | Premium and Enterprise; add-on on Growth | Accelerate plan, or add-on | Every plan |
| Video demosRecord and edit narrated walkthroughs | Video recordings and video editor on all plans | Video capture mode in Chrome extension | Tab, window or screen |
| Desktop app captureNative apps, not just the browser | Mac and Windows app; records beyond the browser | Not listed | macOS recorder |
| Editing and AI | |||
| AI copy editingAI writes or rewrites demo text | AI Content Assistant in AI suite | GuidesCreationAI / Improve with AI | Editor agent, Pro and Team |
| AI voiceoverNarration generated from scripts | AI Voiceovers listed on all plans | AI text-to-speech on guide steps | Pro and Team |
| TranslationLocalized versions of a demo | AI Translations on Starter and above | AI or CSV guide translation; 243 langs on Scale/add-on | Pro and Team |
| PersonalizationTailor a demo per viewer or account | Personalization Tokens on Growth and above | Prospect personalization on Accelerate plan | Audiences, Pro and Team |
| Chapters and branchingViewers pick the path they need | Chapters/Checklists on Starter and above | Choose-your-own-adventure Playlists | Branching on Pro and Team |
| Sharing | |||
| Links and embedsShare a link or embed on your site | Links, inline and overlay embeds | Links and iframe embeds | Every plan |
| Demo hubsOne page that bundles several demos | Hubs on Premium+; add-on on Starter/Growth | Playlists; Sales/Customer Hub on Accelerate | Pro and Team |
| Custom domainServe demos on your own domain | Custom domain from Premium; subdomain Starter | Custom Domains add-on | Pro and Team |
| Analytics and leads | |||
| Step analyticsCompletion and drop-off per step | Tracks completion, time spent and drop-offs | Drop-off analysis on Accelerate plan | 7 days on Free, 90 on paid |
| Account identificationWhich companies viewed | Account Reveal from Starter (250/mo) | Walnut Uncover, Accelerate; via ZoomInfo/6sense etc. | Pro and Team |
| Lead capture formsCollect details inside the demo | Lead capture on all plans; custom forms add-on | In-demo forms; HubSpot, Marketo, Pardot forms | Pro and Team |
| HubSpotNative integration | Starter and above, minimum 2 seats | Native OAuth sync | |
| SalesforceNative integration | Salesforce Integration + App on Premium+ | Advanced version on Accelerate plan | Native OAuth sync |
| AI agents and platform | |||
| AI demo agentAnswers viewer questions from your demos | RepX AI SDR presents demos; pricing not listed | Buyer Xpert add-on | Monthly allowance on every plan |
| API or MCPAutomate or connect AI assistants | MCP Starter+; API Enterprise per plans page | MCP server; Data API on Scale plan | API on Team; MCP in early access |
| SSO / SAMLSingle sign-on for your team | Premium and Enterprise | SSO/SCIM on Accelerate, or add-on | Enterprise SSO, early access |
| SOC 2 reportIndependent security audit | SOC 2 Type II | SOC 2 Type II | No report yet |
[ in their words ]
What each one highlights
Interactive demo and demo automation platform for B2B SaaS go-to-market teams, plus RepX conversational AI SDR agents.
- Hubs (demo centers)
- Sandbox demos (Enterprise)
- AI voiceovers and AI video avatars
- Personalization tokens and A/B testing
- Integrations incl. HubSpot, Salesforce, Marketo, Gong, Outreach
- Export as GIF, video, PDF
AI-driven interactive demo platform that generates, personalizes, and maintains product demos and deal rooms for B2B sales and marketing teams.
- AI Mode for generating demos and playlists
- Interactive deal rooms
- Sandbox demos and prospect personalization (Accelerate)
- CRM integrations (HubSpot, Salesforce) and marketing integrations (Marketo, Pardot)
- Translations (Scale plan)
- Demo analytics and InsightsAI
[ questions ]
Common questions
What is the difference between Storylane and Walnut?
Storylane: Interactive demo and demo automation platform for B2B SaaS go-to-market teams, plus RepX conversational AI SDR agents. Walnut: AI-driven interactive demo platform that generates, personalizes, and maintains product demos and deal rooms for B2B sales and marketing teams. Best for: Storylane, B2B SaaS go-to-market teams (marketing, sales, presales, CS); Walnut, B2B sales, presales and marketing teams.
How much do Storylane and Walnut cost?
Storylane: $40/month billed yearly (Starter, 1 seat; $50/month billed monthly; +$40 per additional seat). Walnut: $575/month billed annually (Ignite; includes 3 editor seats and 3 presenter seats). For comparison, ArcDemo starts at $29 per editor per month ($24 billed annually).
Do Storylane and Walnut have free plans?
Storylane: yes (Free: $0, 1 seat, 1 published demo, unlimited demo views, screenshot & video demos.). Walnut: no free plan listed. ArcDemo: yes (5 demos, 1 editor, all capture types).
What is an alternative to Storylane and Walnut?
ArcDemo is an interactive demo platform worth considering if you want screenshot, HTML, sandbox, video and Mac app capture on every plan, including Free, with published per-editor pricing. See the full lists of Storylane alternatives and Walnut alternatives.
Storylane sources
- storylane.io
- storylane.io/plans
- storylane.io/llms.txt
- storylane.io/interactive-demos
- storylane.io/desktop-app
- docs.storylane.io/account/branding/custom-domain.md
- storylane.io/repx
- storylane.io/enterprise
Walnut sources
- walnut.io
- walnut.io/pricing
- walnut.io/llms.txt
- help.walnut.io/help/demos/getting-started/chrome-extension-tutorial
- help.walnut.io/help/demos/capture/capture-video
- help.walnut.io/help/demos/edit/ai-mode/improve-with-ai
- help.walnut.io/help/demos/edit/guides/text-to-speech-in-guides
- help.walnut.io/help/demos/edit/guides/guide-localization
- help.walnut.io/help/playlists/embed-demos
- help.walnut.io/help/playlists/edit-and-publish
- help.walnut.io/help/demos/publish/custom-domain
- walnut.io/personalized-interactive-demos/integrations
- walnut.io/product/enterprise