[ compare ]
Supademo vs Walnut
A fair side-by-side from each vendor's own website: what each is built for, what it costs to start, and ArcDemo as a third option if neither fits.
Facts checked on each vendor's website on September 26, 2026.
[ short answer ]
Which should you choose?
Teams that need a Windows desktop recorder or AI voice cloning, which Supademo lists on its paid plans.
Enterprise sales and presales teams that want a sales-led rollout with bundled editor and presenter seats.
Consider ArcDemo ifYou want screenshot, HTML, sandbox, video and Mac app capture on every plan, including Free, with published per-editor pricing.
[ pricing and capture ]
At a glance
| Supademo | Walnut | ArcDemo | |
|---|---|---|---|
| Free plan | Free: 1 creator, 5 guided interactive demos, 50 video recordings, unlimited views. | No free plan listed on the pricing page. | 5 demos, 1 editor, all capture types |
| Starting paid price | $38/month per creator billed annually (Scale; $50/month billed monthly) | $575/month billed annually (Ignite; includes 3 editor seats and 3 presenter seats) | $29 per editor per month ($24 billed annually) |
| Pricing model | Per creator seat (higher tiers bundle seats); AI Demo Agent billed in credits | Annual tiered plans with bundled seats and an annual AI credit pool | Per editor; Team is $299/month with 5 editors |
| Capture | Screenshot, HTML, Sandbox, Video, Desktop app | HTML, Sandbox, Video | Screenshot, HTML, Sandbox, Video, Desktop app |
[ feature by feature ]
Supademo, Walnut and ArcDemo
Every cell comes from that vendor's own website. “Not listed” means we couldn't find it there.
| Feature | Supademo | Walnut | ArcDemo |
|---|---|---|---|
| Capture | |||
| Screenshot demosBuild a demo from captured screens | Screenshot/video demos; 5 on Free, unlimited paid | Not listed | Every plan |
| HTML captureSave the real page, so text stays editable | Guided HTML demos on Business and above | Chrome extension | Every plan |
| Sandbox demosConnected pages viewers explore freely | Clickable sandbox demos on Growth and above | Accelerate plan, or add-on | Every plan |
| Video demosRecord and edit narrated walkthroughs | 4K video recordings; 50 on Free | Video capture mode in Chrome extension | Tab, window or screen |
| Desktop app captureNative apps, not just the browser | Mac and Windows app; Scale and above | Not listed | macOS recorder |
| Editing and AI | |||
| AI copy editingAI writes or rewrites demo text | AI generates step text and scripts | GuidesCreationAI / Improve with AI | Editor agent, Pro and Team |
| AI voiceoverNarration generated from scripts | AI voiceovers Scale+; voice cloning Growth+ | AI text-to-speech on guide steps | Pro and Team |
| TranslationLocalized versions of a demo | Translate with AI on Scale and above | AI or CSV guide translation; 243 langs on Scale/add-on | Pro and Team |
| PersonalizationTailor a demo per viewer or account | Dynamic variables on Scale and above | Prospect personalization on Accelerate plan | Audiences, Pro and Team |
| Chapters and branchingViewers pick the path they need | Conditional branching on Scale and above | Choose-your-own-adventure Playlists | Branching on Pro and Team |
| Sharing | |||
| Links and embedsShare a link or embed on your site | Link and embed on all plans | Links and iframe embeds | Every plan |
| Demo hubsOne page that bundles several demos | Showcases on Scale and above | Playlists; Sales/Customer Hub on Accelerate | Pro and Team |
| Custom domainServe demos on your own domain | Scale and above | Custom Domains add-on | Pro and Team |
| Analytics and leads | |||
| Step analyticsCompletion and drop-off per step | Step-level drop-off; analytics on Scale and above | Drop-off analysis on Accelerate plan | 7 days on Free, 90 on paid |
| Account identificationWhich companies viewed | Not listed | Walnut Uncover, Accelerate; via ZoomInfo/6sense etc. | Pro and Team |
| Lead capture formsCollect details inside the demo | Custom and embedded forms on Scale and above | In-demo forms; HubSpot, Marketo, Pardot forms | Pro and Team |
| HubSpotNative integration | Scale and above | Native OAuth sync | |
| SalesforceNative integration | Scale and above | Advanced version on Accelerate plan | Native OAuth sync |
| AI agents and platform | |||
| AI demo agentAnswers viewer questions from your demos | Usage-based add-on on Scale and above | Buyer Xpert add-on | Monthly allowance on every plan |
| API or MCPAutomate or connect AI assistants | API keys and MCP on Scale and above | MCP server; Data API on Scale plan | API on Team; MCP in early access |
| SSO / SAMLSingle sign-on for your team | Enterprise only | SSO/SCIM on Accelerate, or add-on | Enterprise SSO, early access |
| SOC 2 reportIndependent security audit | SOC 2 Type 2 | SOC 2 Type II | No report yet |
[ in their words ]
What each one highlights
AI-powered interactive demo platform for creating, sharing, and tracking product demos across marketing, sales, onboarding, and customer success.
- Showcase collections (demo hubs)
- Branching and variables / AI personalization
- Sandbox demos (Growth plan)
- AI voice cloning (Growth plan)
- Integrations incl. HubSpot, Salesforce, Intercom, Slack, Marketo, Zapier
- AI Demo Agent add-on
AI-driven interactive demo platform that generates, personalizes, and maintains product demos and deal rooms for B2B sales and marketing teams.
- AI Mode for generating demos and playlists
- Interactive deal rooms
- Sandbox demos and prospect personalization (Accelerate)
- CRM integrations (HubSpot, Salesforce) and marketing integrations (Marketo, Pardot)
- Translations (Scale plan)
- Demo analytics and InsightsAI
[ questions ]
Common questions
What is the difference between Supademo and Walnut?
Supademo: AI-powered interactive demo platform for creating, sharing, and tracking product demos across marketing, sales, onboarding, and customer success. Walnut: AI-driven interactive demo platform that generates, personalizes, and maintains product demos and deal rooms for B2B sales and marketing teams. Best for: Supademo, teams across marketing, sales, onboarding and customer success, from individuals to enterprises; Walnut, B2B sales, presales and marketing teams.
How much do Supademo and Walnut cost?
Supademo: $38/month per creator billed annually (Scale; $50/month billed monthly). Walnut: $575/month billed annually (Ignite; includes 3 editor seats and 3 presenter seats). For comparison, ArcDemo starts at $29 per editor per month ($24 billed annually).
Do Supademo and Walnut have free plans?
Supademo: yes (Free: 1 creator, 5 guided interactive demos, 50 video recordings, unlimited views.). Walnut: no free plan listed. ArcDemo: yes (5 demos, 1 editor, all capture types).
What is an alternative to Supademo and Walnut?
ArcDemo is an interactive demo platform worth considering if you want screenshot, HTML, sandbox, video and Mac app capture on every plan, including Free, with published per-editor pricing. See the full lists of Supademo alternatives and Walnut alternatives.
Supademo sources
- supademo.com
- supademo.com/pricing
- supademo.com/pricing.md
- supademo.com/llms.txt
- supademo.com/features/demo-recorder
- supademo.com/ai
- docs.supademo.com/analyze/general-analytics.md
Walnut sources
- walnut.io
- walnut.io/pricing
- walnut.io/llms.txt
- help.walnut.io/help/demos/getting-started/chrome-extension-tutorial
- help.walnut.io/help/demos/capture/capture-video
- help.walnut.io/help/demos/edit/ai-mode/improve-with-ai
- help.walnut.io/help/demos/edit/guides/text-to-speech-in-guides
- help.walnut.io/help/demos/edit/guides/guide-localization
- help.walnut.io/help/playlists/embed-demos
- help.walnut.io/help/playlists/edit-and-publish
- help.walnut.io/help/demos/publish/custom-domain
- walnut.io/personalized-interactive-demos/integrations
- walnut.io/product/enterprise