ArcDemo
All free tools

calculate · free tool

Marketing ROI calculator

Calculate attributed ROI, ROAS, cost per lead, and lead-to-customer conversion rate.

Private by default Immediate preview No signup for local exports

Live model

Marketing ROI calculator

Your inputs

Calculated locally
$
Enter a non-negative number.
$
Enter a non-negative number.
Enter a non-negative number.
Enter a non-negative number.

Live results

Up to date
Attributed profit
$120,000
Marketing ROI
300%
ROAS
4×
Cost per lead
$80
Conversion rate
12%

Marketing ROI compares revenue attributed to marketing with the stated spend; it does not prove incrementality.

How this tool works

A useful result, with clear limits

Compares attributed marketing revenue with spend and optionally derives ROAS, cost per lead, and lead-to-customer conversion rate.

How to use it

  1. Enter marketing spend and attributed revenue.
  2. Optionally add leads and conversions.
  3. Keep the attribution assumption visible when using the result.

Inputs and output

Inputs
Marketing spend, attributed revenue, and optional lead and conversion counts.
Output
Attributed profit, ROI, ROAS, cost per lead, and conversion rate when supplied.

Formula

ROI = (attributed revenue − spend) ÷ spend; ROAS = attributed revenue ÷ spend.

Privacy

Revenue and campaign figures stay in local browser state; this estimate does not prove incrementality.

Related tools

Customer acquisition cost calculatorSales win rate calculator

Straightforward by design

What to expect

One focused workflow, clear constraints, and no hidden result gate.

Does Marketing ROI calculator upload my input?

The utility processes your input in this browser. ArcDemo only receives content when you explicitly choose a hosted save or product creation flow.